Affordable Small Business SEO
Either you're just starting out, or you have an established business either online or offline, and you have realized the benefit of optimizing your website to appear high up on the search engine results pages (SERPs). Good for you!
How Important is SEO Exactly?
According to AOL research released in 2007 (a couple of years old, for sure, but relevant nonetheless and they have since been verified in many cases through testing), the clicks from searchers searching for a particular search term decay exponentially as one progresses down a search result page:
- #1 gets clicked roughly 40% of the time
- #2 gets 12%
- #3 - 8%, #4 - 6% ...
- Lower third get roughly 2-3% of clicks
- Page 2 and beyond (where you may well be) gets just 10% to fight over!
If your website is not found on page 1, and at a stretch page 2, you simply will not be getting enough traffic from search engines to make the effort you put into your site worthwhile. Okay, that's not strictly true since there are other ways of getting traffic. And yes, we can help with strategies to do just that, even in competitive markets.
So How do You Get Your Site to Page 1?
There are 4 areas in a SEO campaign that are very important to get a good ranking and keep it. They should all be done in order, as each step is dependent on the previous step.
1. Keyword & Competitive Research
An extremely important step, the most appropriate keywords are identified to focus on. The keywords should preferably meet the following criteria:
- Relevant - keywords must be relevant to your company, your services and products.
- Popular - no matter the niche, there is no point in targeting a keyword that is searched for once or less per month (unless it is a very highly specialized/niche product or service). There should be sufficient to give a return on investment.
- Commercial Intent - with the exception of non-profits organizations and other non-commercial ventures (which we also help), businesses should hopefully be interested in capturing the attention of qualified prospects. Those that are ready to open their wallets and purses for what you offer!
- Lower Competition - So you sell computers? No, targeting 'computers' is not an effective strategy! Due to the massive competition for keywords that are very general and short, it makes far better sense to find more specific keywords that are relevant to your business.
Competition is also assessed at this stage, in order to analyze your competitors and determine the best ways to outrank them in the long term.
2. Site Structure
Although site structure is crucial for larger websites, it is important for smaller sites as well. Ideally, since positions #1 and #2 result in over 50% of clicks on average, it would be great to have 2 or more pages appearing in the search engine results. This IS achievable for small businesses! Our strategy is ideal for this kind of result, and we would like to share that with you.
The largest aspect to site structure is getting the site indexed, and indexed well. There are many sites that are poorly structured that have fewer than 50% pages indexed (that means they will never be found in the search engines because they are simply not there).
3. On-Page SEO
There are many factors that are used by search engines to decide which results to display, and many are influenced on each website page. There are both visible and hidden factors, such as the actual HTML code and the text on the page that need optimization.
4. Link Building
Finally, but often most importantly, pages need links to establish trust within the search engines. Not all links are created equal, however, so it's important to focus on links that will infer both trust and relevance, and there are specific strategies and techniques to do just that.
Your Options for Affordable Small Business SEO
Fortunately, we have several options that will fit into almost any budget, and we are confident that even at the cheapest level you will benefit and ultimately return to further improve your search engine ranking and traffic. We want to work with you to grow your business, and we love to hear how our customers are doing.
Website Analysis & Report
If you are really pressed budget-wise, we recommend our Website Analysis & Report.Our most cost--effective SEO solution, we will analyze your website, and provide a report to you with recommendations on exactly what you can do to improve your website ranking right away. This is most effective for an existing website that already has traffic, however little, but can also benefit new websites. If you don't yet have a website, ask about our search engine optimized websites.
SEO Kickstart
This option includes each of the 4 steps detailed above - Keyword Research, Site Structure, On-Page SEO and Link Building. For up to 5 keywords, we will optimize your website and initiate a link building strategy. But we don't leave you hanging! SEO and Link Building is an ongoing game, so we show you how to continue link building exercises yourself. We are confident after a short time you will be too busy handling all the new business to do that, though, so you know where to find us to take care of that for you...
SEO Consulting
If the above options don't fit your requirements, we will tailor a solution to fit your needs. Perhaps you have an online store or other type of website that needs a different approach, or you just do not know why your website is not getting indexed. We can also provide just competitive information. We provide a report detailing exactly where each of your competitors are getting their links, the link text and weighting of the external site. We provide the keywords that are relevant to their websites, whether they are knowingly targeting them or not. We even show you where the kinks in their armor are. This is pure gold!
Tell Us What You Need
Even if you are unsure what you need, just fill in the form on the Contact Us page or give us a call to discuss your website free and with no obligation.
